Vino is a branding proposal for a possible wine museum. I created the full feel of the museum by creating a brand guide, pathfinders, merchandise, and more.
Initial Idea
My family has always had a passion for wine of all types. I obtained this love for wine and how there are so many different flavors, brands and types of wine. This brought about my interest for creating a museum that showed people how wine has evolved over so many years. I created a design map that highlights the key elements of the museum.
Initial Mark
I did considerable research to create a mark that would represent the entirety of the museum. I came up with a few word marks, representational, and non-representational.
Brand Guide
I created a brand guide that the website, products, and the museum itself would follow. This allowed for the museum to have commonality and made all of the assets mesh together.
Digital Prescence
In order for the museum to be found, and to allow it to gain attention, it was critical to have a digital presence. This does not only mean a website, but it also includes social media platforms. I included images of a mock website, Twitter, Instagram, and Facebook.
Museum Signage
One of the most important parts of a museum is having a good navigation system for your visitors. Here are some different signs that would be for inside and outside of the museum.
Gift Shop
Here are a number of items that are sold in the gift shop. Visitors can even take their favorite wine home with them.
