I am currently doing freelance work for a start-up company called Life Design Project. This company provides an 8-week life and career coaching program. I have been in charge of all of the visual assets such as the brand guide, website, all of the social media ads, etc.
Brand Guide
After conducting research looking at different coaching websites, exploring ways to manipulate the fonts, and meeting with the founder, this is the the brand guide that I put together for the company.
I chose this color palette and simple logo design because our target audience is millennials. These color are fresh and vibrant like the new start that you will have after going through the program. I also added the arrow affect in the logo to symbolize moving forward on to better things.
Website
After having the brand guide completed, I then went on to design the website and sent it to our technology person.
Check it out at www.lifedesignproject.org
Social Media
After the website was completed, I worked on the social media assets for Instagram and LinkedIn to spread the word about the company.
Other Assets
Business Cards
Virtual Teams Backgrounds
